Case Study: NZ Market Entry for a global e-commerce

B2B E-commerce | Shopify | New Market Entry

‍

‍

TL;DR

Helped an established Dutch e-commerce brand enter the New Zealand market by optimising their Shopify store, refining local positioning, and launching a flagship full-funnel Meta campaign. Delivered initial traction, paid customers, and a validated acquisition setup in under 60 billable hours.

‍

1. Snapshot

Supported MS Schippers, an established Dutch e-commerce brand, in launching and gaining initial traction in the New Zealand market. The project focused on fast localisation, clear positioning, and a full-funnel Meta campaign around a flagship product.

‍

2. The Starting Point

MS Schippers is a well-known European brand with a strong product portfolio and proven traction in existing markets.
Their challenge wasn’t product-market fit globally — it was entering a new geography with a clean, focused setup.

‍

For New Zealand, they needed:

• A Shopify store adapted to a new audience
• Clear positioning for a flagship product
• A fast way to test demand without overbuilding

3. The Core Challenge

The main risk was spreading effort too thin during market entry.

Key challenges:

• Existing Shopify setup wasn’t optimised for a new market
• Messaging was not yet tailored to a local audience
• No validated acquisition funnel for New Zealand
• Need for speed, with limited internal bandwidth

The goal was not scale — it was signal.

‍

4. The Approach

I focused on a lean, execution-first market entry strategy:

• Restructured and optimised the Shopify website for conversion and clarity
• Refined positioning and messaging specifically for the New Zealand audience
• Selected one flagship product to anchor the launch
• Designed and launched a full-funnel Meta campaign to test demand end-to-end

Every decision was optimised for fast feedback, not perfection.

‍

5. Implementation

The work included:

• Shopify structure and UX improvements
• Product page optimisation for the flagship product
• Campaign structure from awareness to conversion
• Tracking and performance setup
• Clear internal hand-off documentation

Total delivery time: under 60 billable hours.

‍

6. Results

Within the first month after launch:

• 60+ qualified leads generated, 8 B2B sales in 2 months
• A validated acquisition funnel for the New Zealand market
• Internal team enabled to continue execution independently

The campaign delivered both traction and learning.

‍

7. Why This Case Matters

International expansion doesn’t fail because of ads or platforms.
It fails when teams try to replicate old setups instead of testing new markets properly.

This project shows how to enter a new market quickly, learn fast, and build on real demand.

‍