What's new in B2B

Built and launched an educational health tech SaaS from scratch for non-tech founders.
Tested a B2C membership model, identified structural distribution limits in paid acquisition for medical products, and led a strategic pivot toward a B2B2C model targeting medical professionals.

Helped early-stage B2B AI SaaS founders cut through GTM noise by clarifying ICP, positioning, and priorities. Through market research and a focused GTM workshop, narrowed their scope from scattered experimentation to a clear agency-led, referral-based strategy aligned with their product and stage.

Helped a new branch of a global e-commerce brand build a B2B motion on the NZ market by optimising the website and launching a full-funnel Meta campaign (3:1 ROI).