Genya is exceptional at what she does
Promises are always met
Remarkable ability to tackle any problem
Stop guessing.
Start with the marketing strategy your startup actually needs.
Strategic marketing advisory for early-stage tech B2B founders.
B2B companies that trusted us
Hi, I’m Genya.
I’ve spent 10+ years building marketing strategies in-house from early-stage startups to a €30B enterprise.
I know what good marketing looks like at every stage, and more importantly, I know what’s a waste of time when you’re just getting started.
I started KOSOTURE marketing advisory because I kept seeing the same thing: brilliant technical founders with great products, burning time and money on marketing that had no strategic foundation underneath it. Too much advice. Not enough systems to act on it.
I’m not here to be a marketing department. I’m here to be the partner for overwhelmed tech B2B founders in the messy zero-to-one stage, who need help to make sense of marketing for their startup.
THE PROBLEM
You built a product that works, but how do you find your users?
You learned to code, to architect systems, to ship products. But now you need customers, and it feels like mission impossible.
Most early-stage founders jump straight to tactics: run ads, post content, build funnels. But without a strategic foundation, every tactic is a guess.
Founders who build marketing foundations early compound every effort that follows.
Founders who skip the foundation stay on the treadmill. Busy, exhausted, spending money but nothing moves the needle.
Choose your engagement
Years in-house marketing experience
Teams trained on marketing strategy
Revenue contribution across clients
Founders and leaders who've worked with us
Genya is exceptional at what she does. She helped us refine our GTM strategy by cutting through noise and forcing clarity where it actually matters: ICP, positioning, and why anyone should care.
What sets Genya apart is that she doesn’t jump to tactics. She challenges assumptions, asks the uncomfortable questions, and makes sure the foundation is solid before scaling anything. The result for us was sharper messaging, clearer priorities, and a GTM setup that actually makes sense for where we are as a B2B company.
It says a lot about Genya that I’m still asking for her expertise - a couple years after we stopped working together. Honest about marketing, tons of expertise in different fields and most important: using marketing to make the world a better place.
It is really impressive how Genya can digest vast amounts of information, even if the topic/information is quite foreign to her, and then produce a product in a timely and orderly manner.
When working with Genya, there are no surprises and promises are always met. Highly recommend!
The foundation that makes everything else work
Every engagement is built on the same five systems, whether you learn them in our cohort or let us build them for you.
North Star System
Turn long-term goals into a 90-day roadmap. Cut through the noise and focus on the activities that actually matter at your current stage — so you stop doing everything and start doing the right things.
Content
System
Create content that builds trust and drives conversations.
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Brand
System
Be crystal clear on who you serve and why they'd choose you.
Research System
Know your market before you spend a dollar. Audit your brand, research your audience and competitors, and validate your assumptions so every decision that follows is grounded in evidence, not guesswork.
Acquisition System
Build an automated growth engine: the right channels, tools, and tactics for your stage and budget. Designed to scale with you, not lock you in.
This isn’t how most marketers work.
Foundation first. Always.
We will not let you spend money on ads before your positioning is clear. We will not help you write LinkedIn posts before you know who you’re writing for. The strategic work comes first, because it makes everything after it work better.
Frameworks, not opinions.
You’ve had enough people telling you what to do. We bring proven strategic frameworks so every decision has a “why” behind it. No guesswork. No gut feelings dressed up as strategy.
Built to leave.
No retainers. No lock-in. Every engagement is designed so you understand the strategy, own the systems, and can run your marketing without us. We succeed when you don’t need us anymore.
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Frameworks, insights, and the occasional uncomfortable truth about startup marketing.